Q: Can you explain the "Four C's" when buying a diamond?

A: Simply stated, the Four C’s is a convenient reference you can use when comparing diamonds. The carat weight is simply the size of the diamond. The cut refers to its proportions and finish. The color of the diamond is given a rating from a top grade of “D” to the lowest grade of “Z.” And its clarity is based upon how many imperfections, or “inclusions” can be seen under a 10x microscope. As you begin shopping, we can show you specifically how to compare one diamond to another using this standardized grading system.

Q: What's the difference between certified & uncertified diamonds?

A: There’s a world of difference. As a consumer, you should be wary when buying any diamonds that aren’t certified. We recommend buying diamonds that are certified by a reliable independent third party. It’s a consumer benefit to know that the diamond you are buying is considered the same quality as the diamond your jeweler is promoting. However, please be extra cautious even when buying certified diamonds. There are less reputable jewelers who have been known to sell “certified diamonds” from foreign gem labs that have been knowingly over-graded.

Q: How will I know if my diamond has been certified honestly?

A: Stafford’s recommends you use only accreditation from independent gemological laboratories like the Gemological Institute of America (GIA), American Gem Society (AGS), European Gemological Laboratory (EGL) or International Gemological Institute (IGI). These certifications are not to be confused with appraisals, which do not require education or accrediting. Diamond certification laboratories must adhere to strict grading and reporting requirements.

Q: Are your repairs done on site?

A: Obviously, we hope you never have to bring your purchase back for any more than a cleaning, but should you need it, Stafford’s does expert repair work. The showroom that you see when you visit Stafford’s Diamonds is just one floor of our two-floor building. The other level houses our goldsmith’s workshop and state-of-the-art production facility. We are proud of the repair and custom jewelry services that we offer on-site as another convenience to our clients.

Q: An often-quoted standard says I should plan on spending two months salary on a diamond engagement ring. Is this a good measure?

A: At Stafford’s Diamonds, we don’t recommend any formula when it comes to a gift from your heart. Find a ring you love at a price you can afford, and you’ll see that the sentiment will long outlast any store receipt.

Q: I'm intimidated buying a diamond because I don't know the "language." Can you offer some assistance in knowing what all these terms mean?

A: It certainly helps to have a conversational knowledge of diamonds before you begin to shop, but we promise to thoroughly explain anything that may confuse you in the process. Want a quick primer on diamond lingo? Here is a helpful guide from AGS Laboratories.